Regenerating Environment

Regenerating Environment

Cheek's Golden Khem can grow lifeform into nearby soil, makeing buckwheat blooms everywhere
Regenerating Environment

At JOJO Soba, we’re not just passionate about great food – we’re also committed to making a positive impact on our planet. From the ingredients we choose to the way we prepare our dishes, sustainability is at the heart of everything we do. Today, we want to share how our focus on sourcing local buckwheat and freshly milling our flour contributes to a healthier environment.

Growing Green: The Power of Local Buckwheat

Why Buckwheat?

Buckwheat is a superfood that’s not only nutritious for you but also beneficial for the land it’s grown on. Unlike many other crops, buckwheat is incredibly resilient and can thrive in almost any soil. This adaptability makes it an ideal crop for sustainable farming. But the benefits don’t stop there – buckwheat also plays a crucial role in regenerating the soil.

Regenerating the Soil

One of the most remarkable qualities of buckwheat is its ability to improve soil health. As it grows, buckwheat helps to restore essential nutrients to the soil, making it richer and more fertile for future crops. This regenerative process is vital for sustainable agriculture, as it reduces the need for chemical fertilizers and promotes biodiversity in the fields. By sourcing our buckwheat from local, sustainable farms, we’re not just supporting eco-friendly practices – we’re helping to nurture the very earth that feeds us.

Milling with Care: Reducing Our Carbon Footprint

Freshly Milled, Locally Sourced

At JOJO Soba, we take pride in using freshly milled buckwheat flour in our dishes. But there’s more to this choice than just the flavor. By milling our flour locally, we significantly reduce the carbon footprint associated with processing and transportation. Unlike mass-produced flour that often travels long distances and undergoes extensive processing, our freshly milled flour goes straight from the farm to our kitchen. This means fewer emissions from factories and less pollution from shipping.

Supporting Local Communities

Choosing local doesn’t just benefit the environment – it also strengthens our community. By working closely with local farmers, we support their livelihoods and contribute to the local economy. It’s a win-win: our community thrives, and our planet breathes a little easier.

The Bigger Picture: Why It Matters

A Commitment to Sustainability

Our commitment to sustainability is more than just a trend – it’s a core value that drives every decision we make. From the ingredients we select to the methods we use, we’re always looking for ways to reduce our environmental impact and promote a healthier planet. We believe that by making conscious choices today, we can help create a better tomorrow.

Join Us in Making a Difference

When you dine at JOJO Soba, you’re not just enjoying a delicious meal – you’re also supporting sustainable practices that benefit our environment. Together, we can make a difference, one bowl of soba at a time. So the next time you visit us, take a moment to appreciate the journey your food has taken – from the fields where it was grown to the kitchen where it was lovingly prepared.

Thank you for being part of our community and for joining us in our commitment to sustainability. Let’s continue to savor great food while taking care of the planet we all share.

Jojo Soba

Crafted with ❤️ for flour


location: 1359 Rama 4 Road, Wang Mai, Pathumwan, Bangkok, Thailand 10330